Global: Cadbury 'delivers joy' with Christmas truck activation

Cadbury is taking giant branded delivery trucks across Australia with the aim of bringing joy to consumers, as part of its wider Christmas campaign.

Cadbury: truck activation in Australia
Cadbury: truck activation in Australia

The activation is centred around the chocolate brand's four iconic Christmas and gifting products: Cadbury Advent Calendar, Cadbury Baubles, Cadbury Favourites and Cadbury Dairy Milk giftbox.

The first delivery took place last weekend (26 November) at First Fleet Park in Sydney. It featured an Advent takeover with four themed pop-up stations, transforming the park into a magical Christmas wonderland. Festive traditions such as Christmas photos with Santa and sharing moments under the mistletoe were brought to life.

Newcastle in New South Wales is the second stop, with the Cadbury Joy Deliveries transforming Civic Park into a Christmas tree wonderland to launch its newest Christmas product, Cadbury Baubles. Locals will be invited to decorate a forest of Christmas trees using the new Baubles range.

An enormous signature tree will be amongst the forest, with a giant mirror strategically placed above the tree to create a unique illusion for attendees, that they are floating above the tree to hang a bauble on it.

Cronulla is up next with a beach get-together from Cadbury Favourites, celebrating the fact that sand is the snow of Christmas in Australia. More than 15 tonnes of sand will be delivered to Cronulla Park to transform the area into a spectacular Santa Sleigh sculpture, Beach goers will have the chance to build their own sand monument and ice cream trucks on site will hand out free ice cream accompanied by a a choice of Favourites for toppings

The Cadbury Joy Deliveries campaign aims to end with a bang as Eurovision and X-Factor winner, Dami Im and her Cadbury Christmas Choir surprise a select number of CBD-based Melbournians and their colleagues by singing their favourite carols.

Director marketing chocolate ANZ, Kjetil Undhjem says: "We are delighted for the first time ever to be supporting the Cadbury masterbrand with this unique multi-platform approach at Christmas. Cadbury is a brand that has a long history of bringing joy to Australian families’ lives and we’re proud to continue this at Christmas with our Cadbury Joy Deliveries, helping us achieve our ambition of making Cadbury synonymous with Christmas."

Coca Cola is sending trucks across the UK as part of its Christmas campaign. Cadbury Milk Tray launched its TV advert at a secret immersive experience held in London in October.

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