Global: Bacardi hosts LolaWolf gig in Miami

Bacardi teamed up with R&B/Electro pop trio LolaWolf, which is fronted by Zoe Kravitz, to host a gig at Toejam Backlot in Miami, Florida last Thursday (22 October).

LolaWolf unveiled a new creative platform with Bacardi
LolaWolf unveiled a new creative platform with Bacardi

The event, which formed part of the brand’s Untameable Artist Series, saw the band unveil its new creative platform known as Lolaloopz.

The platform is described as a 'live special media effective lab', and it offers fans the chance to use real-life analogue effects across their social media accounts.

The show was the final event in Bacardi’s Untameable Artists Series, which also featured AlunaGeorge, Run The Jewels and Future.

The campaign sought to showcase the personality behind each artist, and saw the brand host a number of 'house parties' across the United States, including a hat launch event with rapper Future in LA in mid-October. 

Bacardi Brown-Forman and Patron Tequila recently teamed up to host a 24-hour bar building competition as part of London Cocktail Week. The cities of Paris, New York, Singapore and London participated in the competition, with London taking the crown.

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