Global: American Express offers fans golf experiences at 2016 US Open Championship

American Express is aiming to bring both its card members and golf fans closer to the golfing action at the 116th US Open Championship, with a range of interactive experiences.

Oakmont: host of this year's US Open golfing tournament, with activations from American Express
Oakmont: host of this year's US Open golfing tournament, with activations from American Express

The major golfing tournament, running this week from the 16-19 June, is taking place at Oakmont Country Club, just outside of Pittsburgh in Pennsylvania.

American Express is partnering with the United States Golf Association to bring to life elevated on-site and digital elements to enhance the tournament experience for card members and fans, providing them with an opportunity to experience what it’s like to play the Oakmont course like a pro, through a specially-created platform called 'The Mind Game'. 

This will provide mental strategy and insights for how to best navigate Oakmont’s three signature holes –#4, #8 and #18. With large replicas of each of the holes, The Mind Game yardage book will come to life on a wall. Complementing the wall graphic is a museum style, "exploded" view of Oakmont’s three signature holes, along with tablets featuring The Mind Game tips and insights from senior golf course experts. 

Deborah Curtis, vice president, global experiential marketing & partnerships at American Express said: "As the USGA’s first partner, we’re excited to return for our tenth US Open and deliver a broad range of unique benefits and services to card members and golf fans through our Mind Game platform."

American Express is also offering fans a 'Mind Game Photo-Op', where they can choose an inspirational quote related to the The Mind Game, which will be overlaid on top of a photo of themselves.

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