Formerly Clothes Show Live, British Style Collective aims to take Liverpool's iconic landmarks and incorporate them into a city-wide fashion event. Guests will enjoy trend-led catwalks, unrivalled shopping experiences and exclusive stage content across the three days.
The event will feature a high-end catwalk show at St George’s Hall, with collections from Sorapol and Philip Armstrong, followed by live interviews with the creative masterminds behind the collections, hosted by Hilary Alexander OBE. Glamour's editor Jo Elvin will also be hosting an 'audience with' event at the same venue.
Liverpool's Echo Arena will host the Alcatel Fashion Theatre show, where two performances of Rock The Runway will take place each day, offering a fashion-meets-music spectacle. Guests will be able to witness the hottest high-street summer looks brought to life on stage in a dedicated trends report.
Glamour will appear at the event, giving visitors the opportunity to grab a copy of, and subscribe to, the magazine. The Glamour stand will be positioned in the Exhibition Centre, alongside more than 300 high-street, online and boutique brands.
Camilla Newman, publishing director of Glamour, said: "We are continually pushing the boundaries of what Glamour can offer its readers across all levels and media platforms. Our partnership with British Style Collective feeds into a wider initiative to increase fashion content for 2017, and will bring to life the aspirational fashion shoots, shopping pages and industry figureheads at the forefront of the magazine."
Maryam Hamizadeh, director of exhibitions at Haymarket Media Group, which runs British Style Collective, said:"Glamour is a perfect fit for British Style Collective in terms of audience, content and vision, and we are delighted to announce this in-depth partnership for 2017 – one that we are certain will bring added value for both parties and their vast audience across the UK."
Last month, the British Style Collective unveiled its 2017 line up. Mobile phone brand Alcatel was revealed as a sponsor in December last year.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
Comment below to let us know what you think.