Gillette to host razor design sessions

Procter & Gamble male grooming brand Gillette has teamed up with MakersCafe to offer consumers the chance to design and create their own razor handles.

Gillette: inviting consumers to invent and design their own razor handles
Gillette: inviting consumers to invent and design their own razor handles

The event, taking place from 9-14 August at Boxpark in Shoreditch, is looking to challenge visitors to re-design, re-invent and re-print a razor handle as they would like it to be. Visitors will be encouraged to come up with new shapes, new forms and new uses; the best looking and most innovative handle design will be displayed in the 'RZR MKR' pop-up store in Boxpark. 

The event is seeking to engage the audience in the future of customisation. Product design experts at Gillette have already perfected the razor technology itself. Now they are inviting the public to innovate and to make the product really personal by changing the handle design.

The pop-up aims to bring 3D printing to a wider audience, to inspire and educate the public in order to be more directly involved in the process of customising personal products. It hopes to attract people from all backgrounds, from professional CAD modeler product designers to people with no prior design background but a good understanding of how they would like their personal products to feel in their hands.

A variety of technologies will be showcased for use, from Playdoh and Sugru being 3D scanned, sketching on paper, to drawing a vision directly on an iPad.

Earlier this year, W Hotel hosted a male grooming parlour, while Panasonic teamed up with hair stylist Daniel Johnson to launch a range of experiential activity. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brands and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this