George P. Johnson wins global Thomson Reuters events brief

Thomson Reuters has brought in George P. Johnson Experience Marketing (GPJ) for a global strategic events brief.

George P. Johnson wins global Thomson Reuters events brief
George P. Johnson wins global Thomson Reuters events brief

GPJ will develop a events strategy focussed on "delivering highly targeted events and content which are fully integrated into the broader communications mix".

Thomson Reuters also wants to share best practices across the organisation, gain access to new markets and "identify efficiencies designed to significantly enhance return on investment for every single event through portfolio enhancement and enablement of marketing and event technology". 

GPJ will work on the contract from its offices in London, New York, and Singapore.

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