Under the terms of the agreement, Action Impact will represent GPJ in the MENA region, providing support to GPJ clients, whilst GPJ will support Action Impact's regional clients internationally.
"We are very excited to be working with the world-class team of experience marketing professionals at Action Impact and we look forward to many new opportunities to collaborate with them on behalf of our clients," said Kim Myhre, CEO of Project: Worldwide EMEA, parent company of GPJ.
Action Impact, founded in 2005, is headquartered in Dubai with other offices in Abu Dhabi, Doha and Qatar and has a roster of clients including Nokia, Mubadala, Yahoo!, ENEC (Emirates Nuclear Energy Corporation) and Dolphin Energy.
Myhre added: "The twin motivations behind this deal are the blistering pace of innovation in the experiential space, as well as the increasing importance of the Middle East region to the growth plans of our shared client roster."
Adrian Bell, co-founder and president of Action Impact explained: "This is a true affirmation of the MENA region’s strategic significance and our partnership couldn’t have come at a better time."
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