Under the terms of the agreement, PS will represent George P Johnson (GPJ) in the Nordic region, whilst GPJ will support PS Communication’s regional clients internationally.
PS Communication has offices throughout Scandanavia and counts Ericsson, Volvo, Stena Line, LG and P&G among its clients.
"We are very excited to announce our partnership with PS Communication," said Kim Myhre, chief executive of Project: Worldwide at GPJ. "Not only is the Nordic region extremely important to our clients but the outstanding creative capabilities that PS Communications brings to the Project: WorldWide agency network enhances our ability to make our clients marketing campaigns successful throughout EMEA and beyond."
Carl-Henric Stjerna, chief executive and PS group partner, added: "This partnership is a natural step for PS in our mission to bring brands the best ideas."
GPJ is the second agency this month to announce a Nordic partnership. Last week, Jack Morton Worldwide revealed its collaboration with Sweden’s Nine Yards. The brand agencies said the deal would help them to forge new business opportunities with Nordic brands.
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