George P Johnson hires new head of digital strategy

George P Johnson (GPJ) has appointed Nick Riggall as its new head of digital strategy.

Nick Riggall joins the business from The Social Partners
Nick Riggall joins the business from The Social Partners

The new recruit will be based at the agency’s UK office in Kingston upon Thames. He will be working across a wide range of GPJ’s accounts, including a number of new business wins.

Riggall was previously business director at social media and marketing agency The Social Partners, and has experience working for the likes of SapientNitro, Weapon7 and Publicis.

Jason Megson, managing director of GPJ UK, said: "We’re delighted to welcome someone of Nick’s calibre to the GPJ team. His appointment is a testament to our commitment to delivering clients relevant and innovative experience marketing solutions."

Riggall added: "GPJ’s passion and relentless obsession to create compelling brand experiences was a significant attractor. It’s matched by the businesses’ determination to challenge the status quo, which plays perfectly into the opportunities opened up by the rise of digitally enabled audiences."

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