Sarah Todd will take on the role of global client leader and head of shopper marketing EMEA. As global client leader, she will drive strategic brand development and delivery for global clients across the network of 56 markets; as head of shopper marketing she will establish and embed Geometry shopper marketing expertise across the region. Todd will be based in London.
Michelle Whelan will step in to take over Todd's former role of CEO of Geometry Global UK. Whelan was previously managing director and founder of M&C Saatchi Shop, and brings a wealth of shopper expertise with leading global and local brands. She will join Geometry Global on 8 May.
Steve Harding, global CEO of Geometry, said: "We are experiencing a growing client demand for shopper marketing expertise as a result of on-going technology transformation and changing customer behaviour. Moreover, many brands want to work with us on a global scale. Sarah’s exceptional ability of building powerful, trusted client partnerships, her world class innovative shopper marketing expertise, and success in growing our UK operation, place her perfectly to help brands transform and succeed locally and globally."
He continued: "I am equally excited to welcome Michelle to the Geometry family. Michelle brings a remarkable record of effective shopper marketing and a reputation of inspiring colleagues and clients in this critical market. She promises to delight and deliver powerful campaigns grounded in deep understanding of human behaviour and lead our UK agency to continued success."
Todd has worked in the industry for 20 years, and has partnered with companies such as GSK, P&G, Danone, Philips, Heineken, Toyota, Microsoft and HP. She has been key to establishing Geometry Global as a WPP shopper marketing centre of excellence, and has helped to grow the agency's business with clients such as GSK, Emirates, Mondelez and Coca-Cola with a recent surge of new business from Kimberly-Clark and Unilever.
She said: "I couldn't be more excited about my new role. We have world class clients, a powerful set of capabilities and tools, as well as brilliant talent across the network. I intend to help harness this talent and drive even greater results for our clients across markets. I’m looking forward to working with Steve and the teams across the network to help realise our global growth and innovation ambitions."
Whelan has worked with brands such as Coca-Cola, Mondelez, PlayStation, Shell and Philips, and has been responsible for founding successful shopper marketing agencies. She launched M&S Saatchi Shop in 2015 and won business from Unilever, Mondelez, Pernod Ricard and Dixons Carphone.
She said: "I am hugely looking forward to working with the Geometry team. They are a very talented bunch of people delivering outstanding work for their clients. We share the same vision for the future - finding innovative ways to deliver ever more relevant communications that engage and inspire today's changing consumers".
More: Also today (6 April) it was announced that agency Space has appointed Jim Carless as head of brand experience. Last month, agency George P Johnson appointed John Farquhar-Smith to the role of executive producer.
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