The Northern and Midlands division of Gearhouse completed its
re-branding as MCL last month. Its first task was to provide equipment
for the Capital Radio 2001 Awards Lunch.
MCL's operations in Birmingham, Glasgow and Manchester have now been
aligned to MCL London. The move is designed to give the company a higher
national profile. Mike Bell and Tony Cant will head the London and
'The opportunities for MCL to provide true national coverage have been
fully matched by the extension of the MCL brand,' said MCL London
managing director Bell. 'We are keen to ensure that at any MCL location
the client has the same guarantee of quality and commitment.'
'The changeover has gone extremely well and the future is very bright,'
said a spokesman for the company. 'We have lots of future events planned
and we have made a major investment in new kit and staff. Clients have
only been too happy for us to become this new group.'
At the Capital lunch, MCL provided cameras, a video-wall and beta
The company also designed the video-wall, which was part of the stage
set. MCL also used 42-inch plasma displays staggered down the length of