Games chiefs decide 2012 brand identity

The London Organising Committee for the Olympics is preparing to reveal its brand identity, according to special events manager Michael Dalziel.

The London Organising Committee for the Olympics is preparing to reveal its brand identity, according to special events manager Michael Dalziel.

The news came in his ‘Olympics 2012: an international event’ presentation at the National Outdoor Events Association’s conference, at the Chateau Impney Droitwich Spa, Worcestershire.

The three-day event, from 28 February to 2 March, attracted 140 delegates. The theme was ‘celebrating cultural diversity in outdoor events – Europe and youth’.

Visit Britain head of business Joss Croft said the Olympics will provide opportunities to promote Britain as a destination for business and event tourism.

Rai Shacklock, head of the UK Centre of Events Management, talked about the benefits of hiring students and the importance of work-based learning.


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