G-Star to host global music events in Boiler Room partnership

Denim label G-Star Raw is the latest brand to partner with online music broadcaster Boiler Room to host a series of global events.

The series will launch in London on 7 October
The series will launch in London on 7 October

The Raw sessions will kick off at a secret event in London on 7 October. Curated by Boiler Room, the performances will feature underground artists on the brink of success.

The shows will be broadcast live on Boilerroom.tv. Following the debut in London, the brand will travel to Paris on 20 October, Johannesburg on 29 October and Barcelona on 12 November.

Artists set to perform include Neverland Clan, Skinny Girls Diet, Azamat and DJ Lag.

Alongside the music events, the Raw Sessions will also showcase the talents of young film directors.

The filmmakers will document the selected artists’ style, attitude and music in a series inspired by G-Star’s autumn winter 2015 campaign, 'How do you wear yours?'

The concept has been devised in-house by G-Star and Boiler Room, with the latter overseeing production.

Both Ballantine's whisky and Generator hostels have also collaborated with Boiler Room to host similar musical series.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this