This month sees the re-opening of G-Shock's Carnaby Street store, which will include a space for the brand to host events.
The store spans two-floors. The first floor will allow consumers to purchase the latest styles, collaborations and designs from around the world, while the basement area will be used as an events space. Taking inspiration from the brand's global network of sister stores in New York, Paris, Milan and Shanghai, the new London store aims to pay homage to the brand's history, reflecting the fact that the first ever G-Shock store opened in UK capital.
Tim Gould, deputy managing director of Casio UK, said: "We’re delighted to be returning to Carnaby Street and present our new retail space as a hub for burgeoning creativity."
More: In April, Dr Martens opened an experiential flagship store in Camden.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
Comment below to let us know what you think.