FutureWatch predicts sector will go from "survive to thrive" in 2010

A study by Meeting Professionals International (MPI) and American Express, entitled FutureWatch, has predicted shorter travel for meetings and events as well as shorter lead times in 2010 as business picks up.

FutureWatch predicts says sector will go from "survive to thrive" in 2010
FutureWatch predicts says sector will go from "survive to thrive" in 2010

FutureWatch, aimed at suppliers and planners, predicts that the world-wide meeting and event industry will enter an era of creativity, flexibility and strategic relationship building.

"As our businesses shift from the mindset of survive to thrive, it's imperative that we have the ability to analyse relevant data and translate it into business success," said MPI chief executive officer Bruce MacMillan.

Meetings, the study claims, will be located closer to home, with fewer participants travelling long distances to get on-site.

"Corporate social responsibility (CSR) will be a continuing interest for meetings and event professionals' organisations, and a potential differentiator for companies and associations that can demonstrate a strong, sustainable commitment to effective CSR programmes," the report reads.
FutureWatch indicates that globally, planners can expect a 2.8% increase in meetings and events held, and a 4.5% increase in attendance.
It adds that suppliers in Europe, the Middle East and Africa (EMEA) identify shorter lead times as the most significant trend for the coming year, followed by gradual industry growth and continued flat conditions.

FutureWatch also indicates a greater uptake of technology. While evaluating 16 different areas of technology, planners rank the highest priority as being to improve the audio-visual experience for their participants, while suppliers' main focus is to improve their customer relationship management software.


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