Fuse Sport and Entertainment appoints Lou Johnson as MD

Omnicom Media Group UK subsidiary, Fuse Sport and Entertainment, has announced the promotion of Lou Johnson to managing director.

Lou Johnson has been promoted to MD at Fuse Sport and Entertainment
Lou Johnson has been promoted to MD at Fuse Sport and Entertainment

As managing director, Johnson will oversee the growth of Fuse Sport and Entertainment both in the UK and across the EMEA region. Johnson joined the agency in 2010, and has seen a growth in the team - from eight members to 104. 

Philippa Brown, chief executive of Omnicom Media Group UK, said: "Lou has already made an outstanding contribution to the establishment and evolution of Fuse Sport and Entertainment. 2016 has been a fabulous year for the agency, achieving exceptional creative work and being recognised by the industry with impressive award wins, and I know Lou will guide the team to further success in 2017."

Throughout 2016, Fuse Sport and Entertainment has played a role in a number of campaigns and partnerships with Nissan GB's British Olympic Association and British Paralympic Association partnerships, Carlsberg’s ‘Probably the best’ Uefa Euro 2016 activation and Dacia’s sponsorship deal with the Rugby Football League. 

Last month, global agency MKTG hired Amy Kemp to the role of senior vice-president and in August, HSE Cake hired former Adidas PR manager, Sarah Pearce, as communications director.

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