FSS acquires experiential firm Candour to make field marketing super-group

Experiential marketing agency Candour has been acquired by Field Sales Solution (FSS) in a deal that also sees IMS Field Marketing move under the FSS wing.

FSS aqcuires experiential firm Candour to make field marketing super-group
FSS aqcuires experiential firm Candour to make field marketing super-group

Candour, run by ‘experiential marketing veteran' John Gellett has a client list that includes Kimberly-Clark.

"By bringing together the expertise and success from all three companies, we expect to achieve a joint growth of 50% by 2011," said FSS Group chairman Mike Cottman.

"The merger means that we can provide our clients with a greater depth and breadth of expertise and create truly bespoke campaigns. Clients and agencies alike are increasingly seeking trade partners who can bring the whole range of field execution strategies together in one seamless operation."

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