Frukt to support Mencap Little Noise Sessions

Experiential agency Frukt has been appointed by learning disability charity Mencap as the strategic partner for the brand's latest Little Noise Sessions event series.

Frukt enlisted for Mencap's Little Noise Sessions 2014
Frukt enlisted for Mencap's Little Noise Sessions 2014

The acoustic music festival, which has been curated by broadcaster and Mencap ambassador Jo Whiley, will take place at London’s Union Chapel on 22 and 23 October. Headliners will include Jake Bugg and David Gray.

For the festival, Frukt will be responsible for campaign management, alongside Kilimanjaro as promoter and Full Fat on PR.

Jim Robinson, managing partner at Frukt, said: "As an agency, we are truly committed to giving back and are delighted to be able to assist Mencap in further developing and producing The Little Noise Sessions. Music is at Frukt’s heart and it’s a natural partnership that calls on our music and industry expertise."

Andrea Matias, senior events manager at Mencap, added: "Frukt has been fantastic in quickly understanding our requirements and pushing ahead in formulating the campaign strategy for this year’s Little Noise Sessions.

"We’re delighted to have them on board for the event which will help fund vital services for people with a learning disability, their families and carers."

Frukt set its own target to raise £20,000 in fundraising during their first year and have hosted a variety of events, most recently screening Mission to Lars at The Everyman Cinema, and soon a music quiz named ‘Meats & Beats’.

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