Frukt and Octagon to deliver two sessions at Ad Week Europe

Interpublic Group-owned agencies Frukt and Octagon are hosting tech and live experience sessions at Advertising Week Europe, which will descend on the capital from 18-22 April.

Frukt and Octagon have two sessions planned for Ad Week Europe
Frukt and Octagon have two sessions planned for Ad Week Europe

The first instalment - Future Fans: An Interactive Look at the Fan Experience of the Future - will take place on day two (19 April) of the marketing summit.

It will look at how technologies such as virtual reality (VR) and hologram technology will change the way consumers experience sport and entertainment in the future. 

Representatives from Inition, Virtually Live and Holition will be on hand to discuss their latest innovations on the day, and there will be opportunities for attendees to try a range of new event technologies.

Forming part of Ad Week Europe’s inaugural sports and entertainment track, which will include a full day of seminars, discussions and presentations on 20 April, is the agencies’ The Power of Live: Harnessing the Passion of the Live Experience seminar.

Running from 9.45-10.45am, the session will see speakers from Live Nation, O2, The Premier League and Instagram discuss how brands can benefit from live experiences, by facilitating more meaningful relationships with fans. 

Prior to the session, Frukt will release the findings of its latest Field Work Festival Report.

More: Ad Week Europe to embark on first international roadshow

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs