According to statistics from cloud networking company Meraki, guests transferred more than 900 gigabytes of data over the four-day event. On average, 6.5 megabytes of data was transferred every second.
Max WiFi supplied communications services to the event. The company installed a 100 megabyte fibre optic leased line into Regent’s Park specifically for the fair. The event attracted more than 60,000 visitors.
Its managing director Richard Hughes said: "Frieze Art Fair shows how the use of cloud computing and social media has increased the demand for wifi, this is going to continue and organisers need to be aware. Getting the wifi right could make the difference between a brilliant event and a loss of reputation."
According to the statistics, the fair’s public wifi accounted for 70% of all data transferred. The rest of the traffic was transferred over exhibitor and production networks.
The statistics also show that more than 85% of guests that connected to the wifi network were using iPhones and iPads.
The results come as members of the Association of Event Organisers, Event Supplier and Services Assocaition and Association of Event Venues gathered at Reed Exhibitions' head office to discuss the needs and requirements of wifi provision for exhibitions.
They plan to conduct several research projects to record the needs of wifi users and the existing provisions at events.
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