French Connection fuses 'denim, drinks and music' for store event

French Connection is celebrating the launch of its new Rebound Denim campaign with a free event at the brand's Oxford Street flagship store tonight (7 April).

Singer Will Heard will deliver a live performance at the event (@OxfordStreetW1)
Singer Will Heard will deliver a live performance at the event (@OxfordStreetW1)

The retailer has teamed up with make-up brand Stila for the occasion, offering guests the chance to peruse its products from a dedicated pop-up.

Food and beverages will be available, with London institution Dirty Bones serving up its indulgent, American style food for attendees, alongside beverages from Forge Bars.

The event will include a live performance from singer Will Heard at 7pm, who fronts the new campaign, and a DJ will entertain guests for the remainder of the event, which is to run from 6-8.30pm. 

The brand’s new summer collections will be available for guests to view, and those who make a purchase from the denim range will receive a free customisation with Sew Over It, enabling them to personalise their new wares.

Those interested in attending are required to RSVP via Eventbrite. 

Uniqlo hosted a rooftop giveaway event last month, to celebrate the re-opening of its flagship store on Oxford Street. View our gallery of the event here.

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