Freeze frame

Guinness showed off this ice pub to advertise its Draught Extra Cold brand. The ice sculptures took three months to create at a cost of pounds 250,000. However, the ice pub - which included working pumps, a pool table, Jack Russell and barmaid - lasted only five hours until it melted. The pub was designed to make consumers aware of the brand as summer ends and autumn begins.

Guinness showed off this ice pub to advertise its Draught Extra Cold brand. The ice sculptures took three months to create at a cost of pounds 250,000. However, the ice pub - which included working pumps, a pool table, Jack Russell and barmaid - lasted only five hours until it melted. The pub was designed to make consumers aware of the brand as summer ends and autumn begins.




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