The move follows Freeman's acquisition of events services company, Staging Connections Group, in November last year, which operated in Singapore under the name The Event Company, and in China as ETGSC. The company also had operations in Australia, New Zealand and Fiji.
Dan Hoffend, president of FreemanXP, said: "Over the last year, we have continued to invest in our agency business with superior talent, building on the strong reputation and unmatched heritage of the teams. We are excited to create local expertise backed by global resources as we integrate our operations across Asia Pacific and around the world, providing our clients with access to the best minds from Freeman’s global agency."
Both The Event Company in Singapore and ETGSC in China have more than two decades of experience within the events industry.
Kim Myhre, senior vice-president and managing director (MD) at FreemanXP in EMEA, said: "It’s an exciting time for FreemanXP, as the agency now expands its reach into the thriving APAC market whilst our EMEA business continues to grow.
"We’ve gone from a start-up business in 2014 to one of the top 10 agencies in Event magazine's brand experience league table 2015, and we continue to grow as our clients embrace the benefits of intersectional design thinking to create breakthrough brand experiences. I look forward to working with Adam Charles and the newly formed APAC team on behalf of our growing roster of global clients."
As Freeman integrates The Event Company and ETGSC into FreemanXP, the company will add new talent to the team. This includes Dionne Holder as MD of the China branch; Etienne Chia as vice president, digital and strategy for Asia Pacific (APAC); Carrie Tsoi as the new marketing director, APAC; Tamsyn Barker as the executive creative director in Singapore and Peter Fulcher-Meredith as director of communication in Singapore.
Last month, FreemanXP announced two new senior vice presidents and earlier this month, ExCel London appointed Freeman as its ecxlusive design and build partner.
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