The brand experience agency won the competitive bid last year after pitching an experience that would allow EFI to celebrate its story of printing solutions.
Claudia Stephenson, VP business development at FreemanXP, said the agency believes it has designed a creative solution which will "truly showcase EFI’s leadership position in this fast-moving, innovative industry".
Frank Tueckmantel, vice president of corporate marketing, EFI, added: "Drupa is the Olympics of the printing industry and an important platform for EFI to showcase its innovations in the sector.
"We are looking forward to working with FreemanXP and seeing their creative vision coming to life at Drupa, our most significant event of the year."
The international trade show takes place in Dusseldorf, Germany, from 31 May - 10 June.
In June 2015, Drupa appointed FreemanXP to curate an education programme to enhance delegates’ experiences at the event, which has resulted in the Drupa Cube programme, centred around the theme of Touch the Future.
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