Fred Perry brings in The Tailor of Shoreditch for VIP gig experience

Fred Perry has called on agency The Tailor of Shoreditch to create a VIP experience for fans at The Specials gig at Alexandra Palace on 3 November.

Fred Perry brings in The Tailor of Shoreditch for VIP gig experience
Fred Perry brings in The Tailor of Shoreditch for VIP gig experience

The fashion brand is hosting a pre and post gig VIP experience and opening party for invited guests, press and competition winners to celebrate the band’s collaboration with the brand.

The venture "is the start of a long term relationship with Fred Perry" said The Tailor of Shoreditch founder Ian Irving.

"We are thrilled that it is starting with a project that not only involves the seminal band The Specials, but also celebrates Fred Perry’s approach to collaboration," he added.

Fred Perry director of marketing Richard Martin commented: "We chose The Tailor of Shoreditch based upon a number of factors. Having seen some of their recent productions it was clear that the agency has a real understanding of youth and subculture – that, mixed with a clear love for the Fred Perry brand made them the obvious partner for this activity."

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