Four experiential events to watch next week

Next week will see pop-ups from Dove, Aldi and Laurent Perrier and annual forum Event 360 take place.

Dove's activation aims to bring to life its Soft Feel antiperspirant
Dove's activation aims to bring to life its Soft Feel antiperspirant

Dove's Powder Room

Dove will be bring its Soft Feel Powder Room activation to Manchester next week. Following a stint at Westfield London and Stratford, the activity moves to Manchester's Trafford Centre on Wednesday (25 May). Upon entering pink and white flowery pods, visitors will be served iced rose tea and scented marshmallows in two ranges: artisanal vanilla and rose petal and strawberry and champagne, before being offered hand massages using Dove DermaSpa Intensive Hand Treatment. 

Where: Manchester Trafford Centre

When: 25-29 May

Aldi’s Wine Week pop-up

Aldi will be opening its first pop-up wine store at Boxpark Shoreditch, next week, as part of London Wine Week. Visitors will be able to peruse and sample the range of wines available, while masterclasses will also take place on wine and cheese matching and ‘classics and sparking wine styles’.

Where: Boxpark Shoreditch, 2-10 Bethnal Green Rd, London E1 6GY

When: 26-28 May

Laurent-Perrier’s afternoon tea pop-up

For those that enjoy champagne, afternoon tea and have a fondness for Chelsea Flower Show then Laurent-Perrier’s partnership with The Dorchester may be just up your street. The Champagne house has teamed up with the hotel to offer an afternoon tea with a floral twist. It will be housed at a special dining room in the Ranelagh Gardens, in Chelsea, and will offer a bespoke menu inspired by gardening.

Laurent-Perrier will also be hosting an all-day champagne lounge at the show, which will be stocked with champagne and snack foods.

Where: Ranelagh Gardens, Royal Hospital Chelsea, Chelsea, London SW3 4SR

When: 24-28 May

Event 360 at The O2

The Event 360 forum takes place on Wednesday (25 May) next week at The O2’s Building Six. The day will be filled with panel discussions, experiential huddles and networking opportunities, as well as the chance to check out the latest tech in our inspiration zone.

Where: Building Six, The O2, Greenwich Peninsula, London SE10 0DX

When: 25 May

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