Universal Pictures worked with JCDecaux, MediaCom and Kinetic to transform London’s Waterloo station into the Jurassic World theme park this week. Launched last Friday (5 June), the site features 3D models of the film’s dinosaurs that project sounds, a retail unit, banners, vinyl wraps and floor media.
An immersion zone has been created in the tunnel connecting platforms and the underground, featuing ambient sounds and visuals such as raptors in a jungle, a creek with a canoe and a prehistoric underwater show.
Karen Charalambous, Universal Pictures’ UK marketing director, said: "We wanted to deliver a truly unique outdoor campaign that would bring Jurassic World to life for everyone, creating excitement whilst driving anticipation and ticket sales for the film’s release on June 11.
"Working in partnership with JCDecaux enabled us to capitalise on the multitude of innovative and state-of-the-art digital outdoor advertising platforms allowing us to have continual out-of-home presence with Jurassic World during our campaign as well as providing the nation’s busiest rail station with a truly immersive and one-of-a-kind experience that could be enjoyed by all."
Polish YouTube star SA Wardega released a video of his dinosaur-themed prank last week (3 June) to coincide with Jurassic World’s release. The prankster scattered dismembered pieces of dinosaur through a quiet park and chased members of the public in a velociraptor costume.
The video has been viewed 1.5 million times since its release on YouTube.
On 23 June, Genesis Cinema on London’s Mile End will team up with Queen Mary University to present a special screening of Jurassic World. Dr Dave Hone, lecturer in zoology and dinosaur expert, with precede the showing with a lecture entitled ‘Dinosaurs on film: does cinema keep up with science?’
Dr Hone will take a look at the changing appearances of dinosaurs on film over the last 100 years and how it relates to the understanding of their biology at the time.
If you can’t wait that long, the cinema will play host to a 16 foot-long animatronic T. Rex, which will be available to pat, from 1-3pm on Sunday (14 June).
Glasgow’s Jurassic Weekend
Glasgow Science Centre has partnered with the Royal Zoological Society of Scotland and Cineworld to host a Jurassic Weekend on 13 and 14 June. Experiences available to guests across the weekend include a dino dig, fossil casting and various arts and crafts activities.
On Saturday, Velma the Velociraptor will make an appearance at the centre, guarded by a keeper and provided by the Royal Zoological Society of Scotland. The computerised creature is four metres long and will educate guests about the science of dinosaurs.
Sunday will welcome a dinosaur expert from The Hunterian at Glasgow University, who will lead a fossil handling session.
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