Last Easter, Old Speckled Hen created its ‘Hunt for a Hen’ travelling bar that toured secret locations across the UK. After following clues from Facebook and Twitter, Ale lovers who found the bar received half a pint in exchange for a post on social media using the hashtag #huntforahen. The activation - which was created in collaboration with Popcorn PR - visited four venues around the country, including The Nutshell in Suffolk, known as the UK’s smallest pub.
Harrods unveiled a giant colour-changing, projection-mapped 3D Fabergé egg for its Easter window in 2015. The installation was created by Projection Artworks using DisplayMapper technology, which concentrates light into a tiny area - 14,500 lumens psqm - so that it can be seen even in the day. Shoppers could control the display – alternating between 10 different pendant designs – using a touch screen. Inside, Harrods installed a pop up Fabergé Egg Bar selling products from the jewellers.
In 2014 Cadbury switched things up at its annual Easter Egg Trails, which take place at over 300 National Trust properties each year. It kitted out participating children as intrepid 'Eggsplorers' with their own branded pith helmets, journals and passports. RPM, the agency behind the activation, also created an app that allowed families to personalise photos from the trail to create their own Eggsplorer scrapbook.
UKTV created a life-sized version of Sherlock star Benedict Cumberbatch last Easter, for the launch of the TV channel Drama on its UKTV Play service. Cumberbatch was chosen for the sculpture, made from 40kg of milk chocolate, after being named ‘Britain’s dishiest TV actor’ in a national poll. It took eight people a total of 250 hours to make. Fans could view ‘Chocobatch’ at Westfield Stratford City throughout the Easter Bank Holiday weekend. He was masterminded by creative agency Taylor Herring.
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