Fossil brings in Elastic for Adidas at Streetfest brief

Fossil Watches has brought in experiential agency Elastic to activate a sponsorship agreement on behalf of Adidas at this weekend's street culture festival Streetfest (29 May).

Fossil brings in Elastic for Adidas at Streetfest brief
Fossil brings in Elastic for Adidas at Streetfest brief

Elastic has developed a concept called The One Minute Masterpiece for the event in east London’s Hearn Street Car Park.

Festival-goers will be given one minute to create their own graffiti masterpiece on a Lumacoustics digital graffiti wall.

The top ten finalists judged by VNA magazine will win a watch and have their masterpiece posted to a gallery on the JD sports facebook page, with the winner being voted for by the vans of JD Sports.

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