Bell's keynote talk will be titled 'How it went wrong for the Government and the economy in 2009' and will take place on the first day of the show. Former Heat and Smash Hits editor Frith will be speaking on the second day, with Green & Black's co-founder Jo Fairley completing the keynote speaker line-up.
This year's International Confex is set to launch a number of feature areas, including the Theme Factory, PA Day and Great Outdoors area.
Confex portfolio director Duncan Reid said: "Great care has been taken in creating the features. We want visitors to continually be inspired by what Confex has to offer."
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