Forever 21 turns to The Persuaders for European launch: gallery

American fashion store, Forever 21, choose The Persuaders to produce its European launch party at One Marylebone on Wednesday (3 November).

Forever 21 turns to The Persuaders for European launch: gallery
Forever 21 turns to The Persuaders for European launch: gallery
Hosted by model Amber le Bon – the eldest daughter of Yasmin and Simon Le Bon – the event showcased some of the brands key looks with an exclusive fashion show.

Food and drink was provided by Nomad.

To see pictures of the event, click here.

"We are incredibly excited about launching Forever 21 in the UK," said Forever 21 senior marketing manager Linda Chang.

"This event was a real chance to showcase some of our key looks; we can’t wait to see how UK fashion-fans react."

Forever 21 will open at The Bullring in Birmingham on 12 November and Dublin’s Jervis Centre on 13 November.

UK consumers can also shop online at forever21.com.

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