FM League Tables: Introduction - An array of FM client activity

Welcome to the first field marketing client portfolio published by Event magazine. The face-to-face discipline that sees brands brought to life and products directly reach their target audience has come of age and is now recognised as the key means to engage consumer brand relationships.

By presenting the array of field marketing client activity in this quality portfoilo product, we aim to highlight the diversity and creativity of the discipline. For the first time, agencies have been given the opportunity to present their work in a format that has enabled them to showcase their full client rosters and campaigns to be proud of.

On 11 August, Event's sister publication Marketing will publish its annual Field Marketing League Tables. Inside this portfolio is a preview to those eagerly awaited results with a sneak look at what can be expected. Plus, we return to last year's figures to show the discipline's development over the past 12 months and to provide a platform for comparison on the eve of the 2004 findings.

Finally, in recognition of the development of the FM discipline, we've given Field Marketing Council chair Alison Williams and Matthew Bending, the chairman of the new Brand Experience Association, the opportunity to give their views on the future growth of these particular strands of event marketing.


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