Carlsberg installed a giant 27-ft tall beer dispensing Christmas tree on the London’s South Bank. Passers-by could pour themselves a complimentary beverage, while the first 100 could pick a glass 'beerble' from the tree to pour their beer into. The stunt was designed to celebrate an award-winning year for the brand, and to wish Brits a 'hoppy' Christmas.
Cadbury’s tour saw 24 branded trucks open their doors across the UK finishing on Christmas Eve. Each truck represented a different 'door' of the advent calendar. The first door was opened in Liverpool to reveal a Cadbury Chocolate Grotto complete with a chocolate fireplace and rug.
A 360-degree virtual reality (VR) experience visited a number of TGI Fridays restaurants as part of the brand's #JingleEffect campaign. Participants were transported to Lapland Province, where a sled pulled by 10 huskies transported them around the snow-capped landscape. The Oculus VR headsets filled users' entire field of vision, and tracked head movements with a gyroscope, orientation sensor and accelerometer.
Coca-Cola’s annual festive truck tour made its final stop in London’s Leicester Square on Wednesday (23 December, 2015). The branded truck had been on a 46-stop tour of the UK, offering free beverages, festive music entertainment and selfie opportunities along the way. Festive musical entertainment also featured at each stop.
Andaz London Liverpool Street positioned a floating, motion sensitive sphere installation within its lounge area, in partnership with Laurent-Perrier's Cuvée Rosé product. The 2.5-metre wide Bubble of Wonder creation was made up of more than 6,000 objects, including Christmas presents, pink bubbles and champagne glasses.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.