Electronics and audio company Sonos gave Londoners the opportunity to upgrade their listening experience this October, by heading to King's Cross Station and swapping their old speakers for a Sonos PLAY:1 wireless speaker. Having worked with agency Amplify to stage the event, Sonos aimed to demonstrate that 'Your music deserves better.' The unwanted speakers that visitors wanted to swap did not go to waste, however - they were used to build a giant artwork, which was designed and constructed by Made. The activation formed part of the brand's 'You're better than this' advertising campaign, which was designed to draw attention to 'listening fails'.
Crisp brand Walkers launched a pop-up sandwich café as part of its Go Barmy for a Sarnie campaign in September. Having been situated in London's Tooley Street, it aimed to showcase the new limited edition Walkers flavours. The pop-up was designed to resemble a traditional London newsagent, and guests entered through a hidden door and were invited to build their own crisp sandwich.
Vodka brand Absolut and transport company Uber partnered up this summer to offer four lucky Uber users the chance to be whisked off on a private jet to a top secret location and attend an exclusive party. Forming part of Absolut's #AbsolutNights campaign, the activation aimed to show that the best nights are always spontaneous. The secret location turned out to be Ibiza, and the competition winners were able to experience the new five-star hotel OD Talamanca, as well as being treated to dinner at KM5 before heading to Glitterbox nightclub.
Make-up brand Benefit opened the doors to its three-storey ship on the Thames in April, named 'The Good Ship Benefit'. The ship was designed to to promote the brand's best-selling products. The activation spanned from April - September, and featured several immersive elements including a 1960s themed spy lair inspired by the brand's Porefessional Primer, cocktails on the Hoola Decks named after the brand's Hoola bronzing powder and a Brow Lounge which offered ustomers makeovers from Benefit's brow experts. The ship also hosted a magic-themed Illusionary Afternoon Tea, during which tea was served inside a magician’s hat surrounded by a cloud of smoke.
In October, a mix of celebrities from the worlds of sport, entertainment and music gathered in central London to mark the launch of the NFL House. The launch was designed to celebrate the three games which took place at Twickenham and Wembley Stadium across October. Lucky invitees were transported to a world of American Football, which featured interactive games, all-American food and a live performance from grime artist Kano. Guests were able to tuck into treats like fried chicken burgers and classic macaroni cheese. Notable attendees included pro-boxer David Haye, Olympic long jump athlete Greg Rutherford and former New York Giants player and two-time Superbowl winner Osi Umenyiora.
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