Five experiential events to watch this week

Sony and Wallpaper, Blu eCigs and Addison Lee all feature in our roundup of experiential events to watch this week.

Tom Dixon's Multiplex space will be open from 1-4 October
Tom Dixon's Multiplex space will be open from 1-4 October

Sony and Wallpaper activations

Brands including Sony and Wallpaper will be activating in designer Tom Dixon’s new multi-sensory space in London’s Old Selfridges Hotel. Open until 15 October, the 20,000 square foot space will feature Sony’s 4K laser projector, while design magazine Wallpaper has installed an edit of its Handmade exhibition and set up a temporary editorial office within the site.

Where: Old Selfridges Hotel, 1 Orchard Street, Marylebone, London

When: Until 15 October

Blu eCigs’ flavour café

The flavour-altering café will pop up within The Attendant in London

E-cigarette brand Blu eCigs is offering smokers the chance to experience a pop-up ‘vape café’, which will offer a menu where sour tastes are turned sweet. Natural taste modifier the miraculin berry heightens sweet taste receptors on the tongue, so visitors will be given a miraculin tablet and sample plate of tart tasting food to test the theory.

Where: The Attendant, 27A Foley Street, London

When: 28-30 September

Selfridges’ Live + Loud event

Live + Loud will celebrate all things Birmingham (

From 1 October, Selfridges is to host a series of in-store events, as well as an offsite pop-up art space, as part of its Live + Loud festival in Birmingham. Events cover art, fashion, beauty and food, with musical performances also taking place throughout the four days of activity.

Where: Selfridges Birmingham, The Bullring, Upper Mall East and 119 Floodgate Street, Digbeth, Birmingham

When: 1 - 4 October

Addison Lee launches RWC themed fleet

The #RugLee fleet is making its way around London throughout the World Cup

In celebration of the Rugby World Cup, car hire company Addison Lee has unveiled a 20-strong fleet of specially decorated cars  - each sporting a participating nation’s flag. The drivers will also hail from the nation that the flag represents.

Where: Across London

When: Until 31 October

Bombay Sapphire’s botanical journey

The experience will be housed within the Sanderson terrace

If you haven’t visited already, gin brand Bombay Sapphire is hosting a pop-up in association with Sanderson hotel in London, where visitors are taken on a botanical journey. The pop-up takes its inspiration from the 10 botanical ingredients used to create the drink. Masterclasses will also be taking place on Tuesday and Wednesday nights.

Where: Sanderson Hotel, Berners Street, London

When: Until 15 October (from 6pm til late)

More: In pictures: Sony and Time Out host 4,700 at movie marathon

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