Five experiential events to watch next week

With Christmas Day just around the corner, next week sees the final flurry of festive activity from the likes of Cadbury and Coca-Cola.

Cadbury has been dishing out chocolate treats to passers-by on its advent calendar truck tour
Cadbury has been dishing out chocolate treats to passers-by on its advent calendar truck tour

Cadbury trucks’ final doors open

Next week will see Cadbury’s advent calendar truck tour come to an end, with the final four doors opening (21-24 December). Throughout the month its branded trucks have been travelling across the UK, offering festive surprises to passers-by. Doors have opened to reveal a Christmas grotto made from chocolate, while the brand brought faux snow to Woolwich earlier this week.

Where: Surprise locations around the UK

When: Last stop - 24 December

Coca-Cola’s festive tour

This year Coca-Cola's Christmas truck will visit 46 locations

Coca-Cola’s annual festive truck tour will make its final stop in London’s Leicester Square on Wednesday (23 December). The branded truck has been on a 46-stop tour of the UK, offering free beverages, festive music entertainment and selfie opportunities along the way. 

Where: Leicester Square, London

When: Wednesday, 23 December

Three’s December birthdays campaign

The campaign is designed to target those born in December

Last week Three launched its festive Merry Birthday campaign, in order to celebrate Brits whose birthdays fall in the Christmas period. Through Facebook, the telecoms brand is asking people who have friends, relatives or colleagues with December birthdays to wish them a Merry Birthday, to make sure they’re not overlooked amid the festive celebrations. Consumers also have the chance to nominate people with festive birthdays for one of its four Best Birthday Ever prizes, which includes £2,000 worth of vouchers for Currys, Flight Centre or Love2Shop.

Where: On Facebook

When: Throughout December

Molton Brown’s interactive mirror

The mirror installation transports participants to one of four chosen locations

Toiletries brand Molton Brown has launched an interactive mirror installation at its Glasgow store, which transports customers to the locations that have influenced its latest range of fragrance blends. The Magic Mirror of Exploration takes people to Tahiti, Sichuan, Seville and Assam to learn more about the ingredients used in the scents. The brand has also been sending out scented taxis onto the streets of London throughout the festive period. Five special taxis showcase the scents of its festive range - Vintage 2015 with Elderflower, with even the receipts scented.

Where: 59 Buchanan St, Glasgow, G1 3HL

When: For three weeks from Tuesday (15 December), then visiting 18 UK stores throughout next year.

Burberry’s interactive screen

Consumers can direct the direction in which their scarf blows

Burberry is enabling visitors to Piccadilly Circus the chance to interact with its famous Curve screen. Via a microsite, smartphone users can choose their favourite Burberry scarf and monogram their initials on the accessory. Once broadcast on the screen, they can move their mobile device in the direction they wish the scarf to fly, with the screen responding to their movement.

Where: Piccadilly Circus, London

When: Until 31 December

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