Five brand experiences that took us back in time

As Future Day approaches (that's 21 October for those of you not acquainted with Marty McFly), Event examines the activations that looked to the near and distant past for inspiration.

HarperCollins sent paperboys from the 1920s out into the 21st century world
HarperCollins sent paperboys from the 1920s out into the 21st century world

1920s: HarperCollins Poirot launch

May saw publisher HarperCollins team up with creative agency Ralph to stage an experiential black and white sampling stunt in central London. The activation celebrated the launch of new Hercule Poirot mystery The Monogram Murders, and featured 1920s newspaper boys painted in greyscale makeup, in homage to the book’s setting.

1980s: Vodafone 1984G Street

In January, Vodafone enlisted Wasserman to create an entire street dedicated to the 1980s – the decade the first mobile phone call was made through the brand. The experience included a record store from music streaming service Spotify, a video store from Now TV and 1985 replica of a Vodafone store, which featured chunky handsets from the past 30 years.

1100s: Carlsberg Grimbergen’s Belgian Abbey

Carlsberg craft beer brand Grimbergen took guests way back in time earlier this month with the creation of a 12th Belgian Abbey. The pop-up was inspired by the space where the beer was first brewed and, alongside sampling activity, featured music from vintage band The Retrosettes and rock ‘n’ roll four-piece High Jives.

1950s: Vauxhall’s stand at Goodwood Revival

Agency TRO designed Vauxhall’s stand at 2014’s Goodwood Revival around the theme of a 1950s seaside. The activation featured real sand, deck chairs, candy floss and retro window displays, while brand ambassadors were dressed in pin-stripe full skirts and donned victory curl hairstyles.

1990s: Red Bull #R1NG2RAVE

Red Bull Music Academy appealed to a younger crowd craving nostalgia in April with an underground rave in Hackney, London. Instead of calling a secret number to discover the party’s location, guests blessed with social media were invited to tweet the hashtag #R1NG2RAVE to receive details of the address and line-up.

More: Five car brands that proved their artistic merits

Five brands that activated the toilet (and other related products)

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs