Rock star installation from Guitar Hero
In the lead up to the launch of the new Guitar Hero Live game, the music gaming brand has partnered with agency Sense to create an immersive rock star installation known as ‘The Amp'.
The two-storey installation will allow festival-goers to be among the first in the UK to try out the new game before its release on 23 October. Scouts will also be cherry-picking potential talent and inviting them to a VIP backstage area which will come complete with adoring fans, music journos and their own personal rider.
STA Travel's first-ever pop-up hostel will be appearing at Bestival, and the brand is offering two people the chance to stay there for the weekend. The youth travel company’s hostel will also be hosting live music, while its competition winners will have the chance to take part in yoga sessions and snack on bacon sarnies of a morning.
Frozen yoghut brand Snog will wrap up its summer festival run at Bestival this year. Revellers will get the chance to chill out in its special branded zone, where they can consume their yoghurty purchases, while samples of its original and passionfruit flavoured creations will be handed out to passers-by.
Chicken restaurant chain Nando’s is to bring its Rule the Roost activation to the festival next week. Having already made appearances at festivals including Lovebox this summer, the Cock o’Van will host music appearances from the rooftop of the chicken truck.
Alcohol brand Jägermeister will be welcoming visitors to its Jägerhaus, which it claims twists and turns as day turns into night. Launching at Field Day earlier this year, the activation is the biggest to date for the brand, and has been developed in collaboration with agency Frukt.
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