Five of the best tennis-themed activations

With The Championships, Wimbledon 2016 fast approaching Event looks at five of the best tennis activations, including work from HSBC, Stella Artois and Robinsons.

Five of the best tennis activations
Five of the best tennis activations

HSBC launches Wimbledon activations

As the official banking partner of The Wimbledon Championships, HSBC is offering tennis fans the chance to meet some of the biggest names in tennis as well as offer exclusive rewards for HSBC customers. Fans will have a chance to visit the HSBC Fan Zone on site throughout the championships to have their photo taken on Centre Court. All HSBC customers attending Wimbledon can also visit the HSBC customer booth between 11am to 7pm to enjoy free strawberries and cream. 

Stella Artois creates immersive theatre experience

Stella Artois, the official beer to The Championships, Wimbledon, has developed an experiential campaign on the theme of 'personal journeys'. The immersive theatre experience, called ‘The Time Portal,’ will take place over five days in London. The activation aims to bring to life the personal journeys that both Stella Artois and Wimbledon have embarked on. It was created by Mother and is part of Stella Artois' 'Be Legacy' drive, and includes TV advertising, outdoor and digital. 


Robinsons launches tennis-themed display at Waterloo station

Britvic-owned Robinsons unveiled a 3D Wimbledon-tennis themed billboard at Waterloo station this week. It is part of a campaign marking the 81st anniversary of the soft drinks brand's connection with the tournament. The area around Waterloo station has been transformed into a tennis-themed display, with a replica tennis court and court line machine previously used at Wimbledon.

Heineken at the Australian Open

The beverage brand created a beer garden for revellers, with its product range available at the space throughout the tournament. Heineken also hosted a series of live music acts at its branded Heineken Live Stage. The Australian Open tennis tournament ran from 18-31 January.

Rodda's announced as official cream of British tennis

Clotted cream brand Rodda's will be promoting the iconic Cornish brand as the ’premium serve‘ at all British LTA tournaments. This included the recent Aegon Championships at The Queen’s Club that took place earlier this month (June), as well as upcoming The Championships, Wimbledon. Rodda's signed a sponsorship agreement with the Lawn Tennis Association (LTA) to become the official cream of British tennis. The partnership includes sampling and retail space at tennis events.

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