Last April EA Games gave away a £10,000 cash prize to the winner of Battlefield Hardline: Live - an experiential event based on the brand’s latest video game. The experience took place over eight days, with participants tasked with entering a securing complex, rescuing a VIP, breaking into a vault protected by multiple codes, and stealing as much loot as they could.
Online insurance provider Beagle Street gifted £10 notes to passers-by in Bristol, in the form of Origami dogs. Five-hundred of the paper-creations were placed throughout the city, in a stunt to highlight that overpayments by the average person stand at £109 for life insurance. The stunt was replicated in other UK cities in the proceeding weeks.
Birds Eye created an eye-catching stunt to spearhead its iFreeze iSave campaign, which encourages consumers to freeze their food. It commissioned a frozen billboard, containing £700 of coins and notes which were designed in the shape of a fish. When the icey sculpture melted, members of the public were able to collect the money which had fallen down from the billboard.
Not so much a cash giveaway, but a cash machine giveaway, 'ATMs' - Astonishing Treat Machines - at a branch of Santander in Barnsley surprised customers with Christmas-themed tasks and gifts last November. Olympic gold medallist Jessica Ennis-Hill, who was hidden from view, gave tasks to those who visited the child-sized ATM funs tasks to complete, with gifts dispensed on their completion.
Not quite so recent, but a great money giveaway activation, was online lending platform Zopa’s free ‘money trees’. Commuters at London Victoria were surprised with the mythical plants, which were laden with real £10 notes as well as vouchers which could be redeemed through the company’s website.
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