Virgin Holidays unveiled a giant South African-style luxury treehouse on the South Bank in London in January. The building was inspired by a specific Virgin Holidays Wonderlist experience - the Lion Sands Game Reserve treehouse accommodation in South Africa.
Forming part of Virgin Holidays' Dream Bigger campaign, the 35-foot high structure featured two rooms - a dining area and bedroom - complete with a bespoke South African design. Agency M&C Saatchi Experience produced the treehouse.
South African Tourism launched an experiential campaign featuring a giant vending machine in London Waterloo station in February. The stunt was designed to promote the value for money South Africa could offer British holidaymakers. The experiential was developed with agency BD Network.
Thomas Cook Airlines teamed up with agency Catch to create its new Fantasy Flight virtual reality (VR) concept in March.Users were invited to spot a series of clues within the video, to arrive at three of the airline’s newest flight destinations. The 360-degree experience meant individuals could see pilots and cabin crew performing every day tasks, as well as characters connected to a range of different global locations.
An Alcatraz-inspired escape room was created at Westfield London during June to promote low-cost airline Norwegian's new route from London Gatwick to Oakland International Airport in San Francisco.
The cell was dotted with San Francisco-themed tips, clues and puzzles that had to be solved in order to escape.
In June, France's Tourism Development Agency, Atout France, appointed experiential agency Kreate to create a showcase event bringing to life the diversity of both seaside and city breaks throughout the country.
The one-day experience took place at the specially named ‘Maison d’Inspiration’ in London’s Soho with a city themed décor and a variety of French-themed activities.