Five of the best brand activations at Wimbledon

The season of strawberries and cream is upon us, and brands at The Championships, Wimbledon (29 June - 12 July) are activating their sponsorship to the fullest.

Tim Henman returns to Wimbledon with (@HSBC_UK)
Tim Henman returns to Wimbledon with (@HSBC_UK)


HSBC is back for 2015 with its Court 20 activation. Fans of all abilities are invited to test their tennis skills on the grass area, and the brand will invite HSBC 'legends' to play.

The bank has also created a 360-degree virtual reality experience that is located in its Fan Zone. Here, visitors can see what it's like to sit in the umpire's chair for a match against Tim Henman and Lindsay Davenport or present in the Wimbledon TV Studio with Annabel Croft.

Stella Artois

Stella Artois activated its sponsorship of Wimbledon from 29 June until today (2 July) within London's Waterloo station. It created a virtual reality (VR) experience starring the tennis courts' Rufus The Hawk.

Visitors could don Oculus Rift headgear and lie on a hydraulic simulator to achieve the feeling of flying. Stella Artois also made the activation available to consumers outside of London through Google Cardboard technology.


Britvic brand Robinsons is hiding a series of tennis balls across the country, rewarding those who find them with prizes including VIP tickets to Wimbledon and tennis kits.

Those who think a tennis ball is near them have been encouraged to track it down, capture an image of the ball and post it to Twitter using the hashtag #HuntForWimbledon. Brand ambassador and former tennis pro Tim Henman will post clues as to the whereabouts of the tennis balls on the Robinsons Twitter page each day between 25 June and 7 July.


Evian has created a VIP Live Young suite that also doubles as a TV studio for the brand's #Wimblewatch series. Redesigned for 2015 in collaboration with Matt Gates & Co, the venue features a sofa in Evian's baby pink branding, a coffee table made from Evian Pure Drop bottles, and classic English interiors such as wooden and grass flooring.


Auto brand Jaguar's #FeelWimbledon campaign uses sensors that analyse the excitement of Wimbledon's crowd throughout the tournament. Select members of the crowd will be given biometric wristbands that capture their heart rate, movement and location around the grounds, while atmospheric in-ground sensors will be used to collate crowd movement, audio levels and infrared.

Live updates of the mood and crowd emotions at Wimbledon will be available for viewing via Jaguar's UK-based social media channels, as well as the #FeelWimbledon website.

More from 2014: Wimbledon - Courting favours

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