First Protocol rebrands to First

Global events agency First Protocol has unveiled a new brand identity to reflect its enhanced creative and strategic offering.

Mark Riches, managing director of First London
Mark Riches, managing director of First London

First, which specialises in creating product launches and corporate events for brands, has offices in London, New York, Los Angeles and Singapore.

Chris Hobbs, global CMO for First, said: "We have built a dynamic, industry-leading agency that is uniquely positioned to work with clients on every aspect of their events – the depth of experience and talent across creative strategy, production, and global execution throughout the team is truly compelling."

Mark Riches, managing director for First London, added: "Over the past 20 years we have consistently stayed ahead of trends and market changes by offering new capabilities such as advisory services, resourcing solutions, creative content solutions and technology that expand our market reach and build our expertise. We will continue to provide the high-touch services our clients have come to expect from our teams around the world." 

The rebranding follows two major changes within the agency in the last few months. In May, First named Barry Richards as the president of the firm’s expanded managed services division, based in New York. Shortly after, First acquired Barkley Kalpak Agency (BKA) and appointed Jeff Kalpak as President, Americas to work directly with Maureen Ryan-Fable, CEO, Americas.
The agency, which first launched in 1996, now has a global workforce of almost 200 people.

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