First marketing licences granted to Olympic suppliers

One of the first companies to receive a licence to promote its Olympic work says the business benefits are obvious.

Suppliers can now shout about their Olympic contracts
Suppliers can now shout about their Olympic contracts

Woodhouse Show and Event Services has been granted a licence from the Supplier Recognition Scheme, allowing it to publicise its work providing stables for the Olympics for the first time.

As reported in Event, the strict marketing restrictions on Olympic work have now been lifted and suppliers can apply for a free licence to mention their employment in marketing materials.

Woodhouse designed and maintained 295 stables for equestrian events at Greenwich Park during the games. It pitched against four other companies to win the contract. After receiving the licence last week, it can now use images from the Olympics as well as a marketing tagline mentioning its work.

Tony Marsh, managing director of Woodhouse, said he now expects to win new business. "We produced a very good product which was recognised to be the best of its kind. Having a license to go out and openly discuss our involvement in the Olympics gives us the chance to pursue overseas opportunities and approach other large-scale events."

Marsh advised other suppliers to take advantage of the scheme: "I don’t think there is a supplier out there who will not apply: you’d be a fool not to. It confirms our part in making the whole event a success. It’s not just that we designed and built the structures: we assembled them and maintained them throughout the games, working under all the regulations sustainability requirements that Locog presented. The recognition is greatly appreciated by our employees, suppliers and clients."

He added that the games-time rules had been disappointing: "It was frustrating. Effectively, word of mouth was all you could use to promote your work, and you had to be careful. If we could have been more outwards in our promotion it would have allowed us to talk to people when they were at the Olympics experiencing our products, rather than trying to identify those who were interested and follow up now."

Were you involved in the Olympics? Have you applied for a license to promote your work? Comment below and let us know.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs