The first ever Uber pool is open to the public for two days. Taking place at BoxPark Shoreditch, guests are being encouraged to celebrate the last days of summer with an UberPool party to remember. They will be able to take a dip in the first ever Uber pool, enjoy a live DJ set and meet fellow Londoners.
There will be a chance for guests to claim free UberPool credits. UberPool enables users to be paired with another rider heading the same way at the same time. The activation has been implemented by agency Pretty Green.
Uber has held other other stunts in the capital, including its #BackseatArt initiative, where five one-off prints were placed on the backseats of select cars servicing customers across the city in September last year. It also staged a series of gigs last year, part of its Uber Live activation.
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