First look inside Team GB Olympic House

The British Olympic Association (BOA) has revealed Great Britain's base for the Olympics in Westfield Stratford City will include a P&G lounge and three rooms which can be hired for events.

The launch of Team GB House
The launch of Team GB House

Team GB House will be based on the ninth floor of the Stratford shopping centre, adjacent to the Olympic Stadium. It will host athletes, partners, officials and media.

As reported by Event, catering will be provided by Absolute Taste and ISS Food and Hospitality. After the Olympics, the house will pass over to the British Paralympic Association (BPA) to host the Paralympic GB team.

Here's a taste of what else visitors to Team GB house can expect:


Visitors to the house must pass through tight security including airport-style bag scanners before heading to the house, which is spread over the building's ninth floor.

P&G nearest and dearest lounge

A secure lounge area, sponsored by P&G, will allow athletes to meet and relax with their friends and family away from media attention. The P&G nearest and dearest lounge will provide catering and televisions so athletes can follow competitions, as well as P&G goody bags. The central feature is a huge photo wall covered with photos of past British Olympians with their friends and family in gold frames. Photos of athletes from the 2012 Games will be added as they become available this summer.

The London rooms

The only spaces that can be hired for events are three rooms named after the three years London has hosted the Olympics – London 1908, London 1948 and London 2012. A lunch for Princess Anne and athletes from the 1948 Olympics is planned in July, just before the Games begin.

VIP hospitality

An exclusive hospitality area will be reserved for partners, sponsors and donors and VIPs like former Olympians. There will be a bar, catering and a stage where every medalist will appear for a cheer after winning.

Media facilities

The house has a 70-seater press conference room and six broadcast booths – four of which have been reserved for particular broadcasters. Only accredited journalists can attend press conferences and Team GB House has 1,000 names on its list for the 70-seater room. It will decide which journalists to invite to each press conference.  

Main operations centre

Team GB House will be the heart of administration for the British Olympic team. Administration from ticketing and accommodation to transport and a news service will be based at the operations centre.

What do you think of the plans for the house? Let us know by commenting below.

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