First Choice Holidays among new brands at Camp Bestival

Chandon and First Choice Holidays are among the brands activating at next week's Camp Bestival in the grounds of Lulworth Castle, Dorset, from 28-31 July.

Fireworks at Camp Bestival
Fireworks at Camp Bestival

First Choice Holidays is set to bring a Holiday Island to the festival, with guests creating a summertime playlist for a chance to win upgrades and a chance to DJ at the show.

Ziggy Gilsenan, managing director of Get Involved and Camp Bestival co-promoter commented: "We are delighted to have a number of new brands on board for our 2016 show including Chandon who will create The Chandon Container, a sparkling wine bar, for our Camp Bestival audience, who really appreciate premium brands."

Long-standing partners set to return include Indesit, who will activate their Laundrette for the fourth time and also deliver a family football experience in partnership with Arsenal, while Volvo returns as the exclusive car partner, creating a Scandic hideaway in a giant teepee with free kids crafts.

Sampling partners include Skippy Peanut Butter, Rocks Drinks and Bear while Penny Skateboards will debut a Skate School Experience.

Energizer is set to return and will complement Camp Bestival’s 2016 space theme with the Energizer Space Base, where consumers can create and customise their headlights.

Gilsenan added: "We have a really collaborative approach plus we work with House of Bestival, our agency, to work with the brands as partners and really understand their objectives from concept through to activation. Each brand we work with must be a natural fit for Camp Bestival."

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