Firms in dark over e-speak

Almost one third of companies (31%) are not familiar with the term 'streaming media', although 92% of them expect to be using it in the next two years, according to a survey by Reed Exhibition Companies.

Almost one third of companies (31%) are not familiar with the term 'streaming media', although 92% of them expect to be using it in the next two years, according to a survey by Reed Exhibition Companies.

All 1,259 respondents are involved in either broadcast or e-commerce.

The survey was conducted as part of the pre-show marketing campaign for e-Cast 2001, at Excel on 21-23 May.

The survey also found that 45% of companies plan to implement web conferencing, 45% are planning web casting and 63% are planning to implement e-commerce.

E-Cast 2001 focuses on streaming media technologies. The show aims to attract IP service providers, cable operators, broadcasters and corporates with sophisticated media strategies.




Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs