The Fuelling The Fire tour will hit the road in the UK throughout October 2016, presented by Academy Events in association with Fireball.
The eight-date run will feature Florida ska-punk pioneers Less Than Jake, with support from modern British reggae torchbearers The Skints and Mariachi El Bronx, the Mexican-flavoured side–project of hardcore punks The Bronx. Japanese ska punks KEMURI and Melbourne psychedelic reggae ska doom metal punk rockers, The Bennies, will also join on select dates.
Fireball UK brand manager James Pattison said: "We’re extremely excited to be launching the first ever Fireball – Fuelling The Fire tour with such a strong line-up of incredible bands. Coinciding with the new university year and the run-up to the Christmas party season, it will give Fireball a high profile at a key time for spirits sales."
Details of the experiential activity will be unveiled soon.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.