Hosted by Event magazine editor Jeremy King, the competition is sponsored by Sternberg Clarke, which is giving the winning act a £1,000 cash prize and a contract with the leading entertainment agency.
Battling it out on the night will be six acts all hoping for a place in the final of the competition, which is taking place at Event UK at The NEC from 22-23 September.
Each act will perform in front of a live audience and four industry judges that will include Sternberg Clarke owner Adam Sternberg and Eventia CEO Izania Downie.
Event UK group marketing director Kate Disley said: "The previous heat, which was held at Forman's Fish Island as part of the ISES AGM, saw an eclectic mix of acts battling it out to woo the discerning crowd and our noted judges. Partnering with key industry associations and their summer events was a natural progression for us, because the competition is aimed at encouraging talent into the industry and offering event organisers added inspiration."
For more information on the acts battling it out in the final heat, watch this space.
Event readers will also get the chance to nominate another act through to the final by voting for their favourite artiste from a selection appearing on this site over the next couple of weeks.
Last year's winners The Red Bullets have achieved great success following their win at the 2008 show. They are signed to Sternberg Clarke and have performed at high-profile events, including the Eventia Awards and the AEO Conference, which was closely followed by five confirmed corporate bookings for 2009. They have since toured the French and Swiss Alps.
The event will be open to Eventia members free of charge and non-members at £17 per ticket. For more information on Event UK visit the website at www.event-uk.com